Maybe also because somewhere along the line it was reassuring when it spoke to the user. Of the three "classic" free antivirus products, of which there are really only two left since the merger between Avast and AVG, it has always been the most popular with the general public, perhaps because it was the simplest and most affordable, while Avira was more popular with the more technophile and experienced. It would almost be interesting to evaluate the percentage of Avast users who use it after installing it during a family visit. It's always there, and almost in spite of itself, by virtue of being installed on all the PCs of relatives who needed antivirus software, when said relatives had no desire to opt for a paid solution.
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